I’ve always wanted to make a difference to this world. I also have a substantial ego that makes me think I can do something as significant as change China’s culture. Hence my campaign in China over a number of years to get the Chinese to wear bicycle helmets. Overall, I guess this is just another of my failures, though I can say that by the time we left China after nine years of teaching there, I was starting to see helmets on bicycle riders. Whether I had anything to do with that cultural shift is debatable.
Brain injuries in China are an invisible plague. A young person doing well in school, on the university track, doted on by their parents, slams their head into the pavement and ends up one of those shabby pathetic creatures sweeping up the litter every night after the market closes. Forgotten. Ignored.
For university students, bike helmets are just uncool. They are trying to fit in, and terrified of being ridiculed by other students. So it was an uphill battle. I bought a hundred or so helmets and gave lectures about the results of brain damage, then offered to give a helmet to any student who would sign a pledge to wear it. I don’t think many students took that pledge seriously. But they did love to get free stuff.
We had fun making a public service promo. I think we might even have managed to get it played on a local station.
I also talked to stony faced Chinese executives, presented my power point pitch, and even took a train to Guangzhou to meet the owner of a helmet manufacturing firm. All I got from that trip was two high end helmets, one for me and one for Ruth, which I had to pay for.
The big plan was to convince a helmet company to donate helmets to all the students, provided the university would make a rule that helmets must be worn on campus. If I’d managed to sell that idea to either side of the equation maybe it would have worked. I would have generated huge international attention for my university, Jiangnan Da Xue, already one of the top universities in China. But I couldn’t sell peanuts to monkeys (no racist metaphor intended, I love the Chinese people) so we left China without a major, culture shaking, achievement. I sure gave it a good try though.
Please obey that impulse to leave a comment. I live for your comments, and shouting into the void is unmotivating. Thanks a ton.
Loved the video promoting the wearing of helmets
Thanks, Gloria. We had a lot of fun making it. We had a whole campaign in the planning stage based on the tagline: Now we know who has the brains.
Ruth wanted to have the final production feature two zombies trying to decide which student to chase until one of them puts on a bike helmet. Woulda been a great joke.